Dirt Cheap Guide to SXSW 2013

Yes, it's THAT time of year again. RSVP links are hitting Twitter, inboxes are filling up with releases from PR companies you've never heard of and wistful think pieces are beginning to crop up all over the web. It's the week before SXSW and if you're a fan of music (or popular culture in general), you've been hearing about the year's biggest music orgy with increasing regularity for the past two months. Hopefully you've made up your mind about whether or not you'll be heading down to Austin, TX next week (if not, you better hurry up and request a few days off from work, and a few more to recover from the resulting hangover).

This year marks my third trip down south and, as usual, I'm heading into the city-spanning festival without an official badge or wristband. Unless you're an industry type who needs access to every single showcase or want to see Justin Timberlake perform an intimate show in an abandoned tortilla factory, you simply don't need those exorbitantly priced credentials. And get this: even if you do pony up for one, you'll probably still have to wait in some lines (which will transform you into one of the grumpiest assholes in all of Austin).

Wrap-Up: SXSW 2011

Reading through the various SXSW wrap-ups that have been hitting the web over the past week or so, I feel as if my experience differed quite drastically from those of many of the journalists covering the festival. Sure, I managed to walk by an Odd Future show in progress, but I certainly didn't catch any sets from the Strokes, Kanye West or even the girls in Wild Flag. That's one of the things that makes city-spanning events like SXSW so great—one has the ability to tailor every waking moment to their current tastes and whims. For five days, Austin plays host to every musical genre under the sun, in both official and unofficial settings that stretch all the way across town. I may have not had the full experience, but in between finding my way around, getting slightly sloshed and running into friends, I managed to see some pretty great bands during my two-day taste of the SXSW festivities.

Austin Bound

We're already a week into March, which means that SXSW is officially a little less than a week away. Traditionally, this is a week in which I furiously scour music blogs, squirming with jealousy at the bounty of quality live music happening just over 1000 miles away. This year, I'll be joining in the music industry's mass exodus to Austin, TX to drop in on a portion of the week's festivities.

I've never been to Austin before, so I'm excited to experience the city firsthand. I'm certainly interested in any place whose two major food groups seem to be barbecue and Mexican cuisine. Initially I was a bit worried about diving into the festival without any official credentials, but the amount of free shows and parties I've stumbled upon thus far is staggering. The past few weeks have been a deluge of e-mailed invitations and hasty RSVP's—at this point I'm just trying to narrow my list down.

I'm looking forward to catching up with the folks in Santah, who are heading down to Texas fresh off of several weeks of recording for their latest EP. The Graveface Records showcase on Friday night will also be a priority for me as I've been wanting to catch Dreamend live for some time now and am curious about what the Appleseed Cast's latest material sounds like. On Saturday, the Mess With Texas Party looks like the day's best bet, featuring sets from the likes of the Dodos, Strange Boys, the Fresh and Onlys, DOM, Surfer Blood, Deertick and the Dead Milkmen (!) at a drive in theater in Austin. If I can drag myself out of bed on Sunday, I'll definitely be hitting the Panache Annual Hangover Party to catch sets by Turbo Fruits, Surf City, Fergus and Geronimo, Suuns and White Mystery. It's going to be an endurance test, but one I'm happy to submit to.

I'll be doing my best to document as many of the sets I see as possible and report back once it's all over, much like I did at CMJ this past Fall. For up to the minute dispatches, keep an eye on my Twitter feed as I'll likely be chronicling my journeys (and taco consumption) there. See you in Austin!